Korea: a fashion country

 Korea: a fashion country

By: Majo Uguña Andrade

South Korea is a country well known for the way people think about a good physical appearance, creating products that benefit in these areas. Brands try to influence people with personal care through models, series or influential people in the area. We can observe that brands promote their products through television series showing the actors with a good appearance.

They believe that the character of a person depends on their appearance. So apart from celebrities even ordinary people in South Korea take care of their appearance in public and that's why they have a good fashion sense which makes the world even more attracted to them.

Korea's traditional clothing, hanbok, has maintained its basic traditional features throughout Korea's 5,000-year history while its styles and forms have evolved in various ways based on the lifestyle, social conditions, and aesthetic taste of the times.